An editorial board for UK casino brands
London Jackpot Board is a small independent comparison site. We read the small print, open real accounts, and write notes on UK-facing online casino operators in plain English.
Who this is for
We write for adults already considering an online casino account in the UK and looking for a straight-talking second opinion. Most readers want two things: a sense of which operators are worth a closer look this year, and the small details that the operator's own marketing tends to skip over. We try to deliver both without treating you like a target audience.
How the comparison works
Each cycle we choose a short list of UK-licensed casinos, weighted toward operators with a longer history under the UK Gambling Commission. We sign up where we can, deposit a sensible amount, and walk through deposits, withdrawals, KYC, support response and the parts of the welcome offer that usually catch people out. The findings become editorial notes and a single comparison score we publish here.
How we are funded
London Jackpot Board is reader-friendly and operator-funded. Outbound CTA links on the comparison block are affiliate links: if you sign up at an operator after clicking through, the operator pays us a referral fee. That fee covers hosting, editorial time and the cost of the test deposits we make. It does not change the editorial score, the order on the board or what we write about a given brand. The full breakdown lives on the Affiliate disclosure page.
What we are not
- We are not a casino, sportsbook or any kind of gambling operator.
- We do not accept bets, take deposits, settle wagers or pay winnings.
- We do not manage player accounts or issue bonus credit ourselves.
- We are not a regulator and we do not represent the UK Gambling Commission.
- We are not owned by, or partnered into, any of the casinos featured on this site beyond a standard affiliate referral.
Editorial independence
The score and the words around each operator are written by the editorial team. Sales, business development and any commercial conversation happens after the review is locked. If a brand declines to work with us commercially, that has no effect on whether they appear or how they score — and we will say so on the page if it ever becomes relevant.
Get in touch
For corrections, editorial questions, partnership enquiries or general feedback, drop us a line. We answer most reader emails within two working days.