Affiliate disclosure

The short version

London Jackpot Board is paid when readers click through to an operator from this site and choose to register an account there. Those payments are called referral or affiliate commissions, and they are the main way the website covers its costs.

Which links are affiliate links

Any outbound button or link that goes to an operator's website (typical CTA labels: Visit operator, View site, Check terms) is treated as a sponsored, affiliate-tracked link. We mark them with the appropriate browser attributes so search engines and accessibility tools can see them too.

What the operator pays us for

Different operators run different commercial models. Most pay a one-off referral fee when a new account funds for the first time. Some share a small ongoing percentage of net revenue. We do not take any payment from individual deposits, losses or wins on a player-by-player basis, and we do not see your personal account information.

What this does not change

• The editorial score. Scores are written before any commercial conversation and are not for sale.
• The order on the comparison board. Position is decided by editorial, not by who pays the most.
• What we say about a brand. If something is awkward to use or its terms are buried, we say so.

What it does change

Frankly, it pays for the time it takes to test these sites properly. Without affiliate income there would be no editorial team, no test deposits and no continually refreshed comparison.

Independence checks

We have no shared ownership with any of the operators on this site. We are not a sister brand of any UK-licensed casino. If a brand declines a commercial arrangement after we have already reviewed them, the review stays up.

Questions

Any question about how a particular link works, or how a particular operator pays us, can go to editorial@londonjackpotboard.com. We will answer honestly.